Web3 User Base Powers New Social App Integrations – Aave CEO
• Lens Protocol v2 has been released to enable improved composability, configurability and functionality for Web3 social apps.
• The protocol also allows users to own and carry personal data across connected or integrated applications.
• Web3 users can benefit from shared monetization, with Lens Protocol designed to enable human engagement across the internet while benefiting contributors and the wider ecosystem.
Lens Protocol Version 2 Released
The latest version of Web3 social layer Lens Protocol has been released, introducing improved functionality to support new use cases and shared monetization for its growing Web3 user base. Decentralized Finance (DeFi) firm Aave Companies announced Lens Protocol v2 on July 17th during EthCC in Paris, with the code powering the protocol reworked to enable improved composability, configurability and functionality.
Powering Seamless Connectivity Across Platforms
Aave and Lens Protocol founder Stani Kulechov told Cointelegraph that Lens is a decentralized protocol built on Polygon featuring a technology stack that allows developers to build and deploy Web3 social apps, as well as allowing Web3 social features to be integrated with existing Web2 and mobile experiences: “Our vision is for Lens Protocol to enable all applications to connect seamlessly across blockchain and non-blockchain applications, and reward both individuals and the collective shared network.”
Growing User Base
According to Kulechov, Lens has around 119,000 Web3 users in its beta, with a lengthy waiting list. Applications built on Lens can leverage this same audience which is a key component of the protocol’s social graph architecture.
Zero-Sum Game No More
The protocol provides an alternative to conventional web 2 networks and their centralized database models which rule out portability. As lens’ core documentation details web 2 platforms fight a zero-sum game for user attention, with one’s gain equaling another’s loss whereas lens protocol enables users owns & carry personal data across connected or integrated applications .
Benefiting Contributors & Ecosystem
Kulechov added that lens is designed specially enabling human engagement across internet while benefiting contributors & wider ecosystems .
